A Luerzer's Archive 200 Best Ad Photographer Worldwide - 2014 / 2015 / 2016 / 2017
From dramatic to comedic in content, John's work is most often described as rich, clever, and soulful. John impresses his clients with a work ethic that he considers standard. Recently, he added four unbilled production days traveling to the Bonneville Salt Flats to capture material the art director desperately wanted for his client's campaign but knew wasn't in the budget. John is addicted to image making and adamant about pushing every level of production to make award-winning images that clients can't wait to get in thier portfolios.
"In the few moments I'm not creating, I spend my time enjoying my Old Fourth Ward neighborhood of Atlanta. Spending work days and down time in a neighborhood full of culture never fails to incite inspiration. I like a good road bike, a good bourbon, a mind-blowing riff in a newly discovered song, backpacking at high altitudes in my native Colorado, sailing at every opportunity, and loosing myself in the eccentricities of new places and people. I’m a driven creator who loves life and developing epic work with amazing people." -- John
AT&T, Honda, Delta, Harley-Davidson, Dupont, Novartis, United Airlines, Aflac, IMAX Immersive, Captain Morgan, Anheuser-Busch / InBev, BFGoodrich, Starwood, Firestone, AMC Theaters, Canon, The PGA, HGTV, Westin Int'l, Georgia Power, Airstream, Hyatt Int'l, JW Marriott, Fairmont Hotels, Carlson Rezidor, BBDO, Mullen, FCB, Condé Nast Traveler, The Martin Agency, Donor, KBS+P, Abelson Taylor, and The Richards Group.
What clients have to say:
“We’ve collaborated on 3 different projects with John. I have to say he really let his skills shine for us when he created 4 different complex composited concepts for Georgia Power’s Plant Vogtle construction campaign. While it was a complex project that required capturing a myriad of pieces on location and in studio, when it was all assembled, what he delivered was a masterpiece. John goes above and beyond. Does he even sleep? When working with him, I know without a doubt I’m able to present the client with top-notch visuals every single time and with a great attitude.”
Art Director | The Richards Group
"Complex image making can be a challenge with many artists but when working with John, the process is always a blend of professionalism, humor, and artistry. On our most recent project, we worked with a client that had several specific stipulations covering budget, usage, and ambitious expectations of the final work. It was a tight and complicated production with aggressive goals. John proposed the best plan of attack and we dove in together. The shoot included capturing a true to life astronaut suit in studio one day and shooting a fully lit racetrack during a rainstorm on another. Then in a different state, we shot on location with a 40+ piece orchestra in formal attire at an antique theatre after shooting the conductor the day before. Everything had to be lit and captured in the right way for the pieces to come together and any one of a 100 things could have gone wrong, but I had full confidence in John and each was a fun challenge to overcome together. But the capture portion is only half the battle. To get the ambitious images that our client required and to stay on budget, John’s approach involved a combination of extensive retouching and 3D modeling. As a producer, when you get a production proposal from a photographer that includes complex post work that they may be only nominally involved in, it’s not ideal. When John wraps a shoot, producers and CD’s know that he's not nearly finished with his contribution and that he’s only half done. He’s invested in the project from bid to final delivery and personally handles the post work on all projects. John’s brand of problem solving directly enhances the finished product, delivering images that look like a much larger production, and winning a fast approval from a client that can be tough to please."
Senior Art Producer | mu//en
"Our 2nd Eaton project with John Fulton took us from the mountains of Telluride to the deserts of New Mexico on a 4 day mission to capture some of the most extreme conditions where our client’s products are put to the test. We were up before dawn and finished well after sunset every day, but when he delivered the final images it was clear that it was all well worth it. The images were simply spectacular! The client and the agency were extremely happy. We've worked with John many times over the years on a variety of different clients. He has true ingenuity for delivering jaw-dropping and affective visuals no matter what the project. Of course it never hurts that he always knows where the best restaurants in town are as well. Simply put, he's a total pleasure to work with and I look forward to every opportunity to do so."
Creative Director | Erwin Penland